von Dr. Katharina von Knop
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24 Juni, 2021
For digital business models, products, and solutions to be used more frequently, more sustainably, more error-free, with more joy, and that too with considerably less marketing effort, the first step would be to fulfill the basic fundamental needs of humans - to implement the first element of building / earning digital trust.
Many digital products and business models have a hard time establishing themselves on the market, even if the technical and functional problem-solving qualities are excellent. To achieve market acceptance or scale, many sales are bought with many millions of marketing costs and realized by addressing the most basic triggers such as frequent visibility, favorable prices, or coupons. The question is, can it be done differently or, in the case of cutting-edge technology or highest-value products and services, must it be done differently?